The Journey Framework.
A seamless blend of lessons and exercises, this three-part framework will transform your brand and marketing with authenticity and strategies designed specifically for small operations like yours.
A FRESH PERSPECTIVE.
Tap into what makes you different and turn your marketing from soul-sucking to inspirational.
Step by step.
Do you ever feel overwhelmed by the amount of marketing work required by your business, art, or organization?
What do you do first? Are you struggling to connect with your audience? Or do you ever struggle to feel like your values align with a lot of the marketing advice out there?
What will I work on?
Small shops need to know how to talk about themselves and how to find their audience in a crowded and chaotic marketplace. And because they’re small, they need to do this with efficiency and leaning into their natural strengths.
The Journey Framework is specifically for you, to give you the skills and knowledge to break through the overwhelm, build an audience, and to do it all with authenticity and integrity.
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Parts 1 and 2 are dedicated to building your unique brand voice. Once you have your brand strategy in place, you compile all that information into a single page brand map. This helps you easily communicate who you are and is especially valuable when you hire (an employee or freelancer) and as you work on implementing your marketing plan.
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Even the perfect brand story is useless if you don’t have a plan for implementing it. You need actionable steps and that’s why Part 3 is devoted to building a marketing plan. This plan helps you know both what you need to do and in what order it needs done.
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The framework was thoughtfully designed to meet you where you are today but also to grow with you. Return to it any time you start a new strategy, launch something new, or want a brand refresh.
Intentionally built.
Oftentimes marketing advice feels downright shitty. It reduces people to sales figures. It sacrifices longterm health and thriving for short term gain. It turns a blind eye to harm caused along the way.
When I questioned the way things were, I was told that’s just how it is. But I could only hear that so many times before I decided to do something about it. What followed was three years of development. Taking the best of marketing and cutting away what didn’t belong.
The Journey Framework is the result. Fifteen steps divided into three distinct parts. It teaches you the big picture of branding and marketing your work. But it’s not cookie cutter at all. It teaches you steps but personality, meaning, and purpose are what make it yours.
