A Small Shop Revival.
It’s not just about one person’s work and profit, it’s about an ecosystem of thoughtful small shops that put beautiful options into the marketplace, slowly steering attention and income away from the greedy, corrupting kingpins of the old economy.
Alone you are small, but together we are formidable.
Your daily work makes a difference because you are a part of a bigger fight. You are not alone. You get up, do your work, serve your mission. Taking heart in the knowledge that across the globe, others are doing the same.
Sometimes it feels like no one else cares. But I believe there is an invisible middle. And the small shop revival is about making the unseen seen. A revolution of kindness and creativity and remembering our own power.
It’s enough to build on.
There is a shred of hope that things can be different.
A NEW ECONOMY.
It’s not about winning, but about playing a different game altogether.
We make the rules.
Before we can heal marketing, we have to fundamentally change our goals. The goal is to connect, to serve people well. The goal is to redistribute wealth to heal our communities, our environment, and social injustices.
It’s about living beings. It’s all personal. People are not numbers and ROI stats with dollar signs instead of faces. They’re living, breathing, struggling, hoping beings. So let’s free ourselves from chasing money and growth above all else.
Because when the goal changes, marketing changes too. If the goal is to mutually benefit and do no harm, marketing simply becomes trying to find our people out there in the world.
